Product Specialist – Vertigo Games
Oct 2023 – Jan 2025 · Istanbul, Turkey
Drove significant growth in ARPU (Average Revenue Per User) and LTV over 6 months by designing and launching subscription tiers, reward mechanics, and targeted purchase placements across 21 releases.
Increased in-app conversion rates by 20% over 6 months through analytics-backed monetization redesign: repriced offerings, restructured purchase placements, and refined subscription tiers based on cohort analysis.
Boosted churned user reactivation rate by 33% by designing and shipping a 7-day re-engagement reward flow - from concept and UX through testing and release.
Cut localization turnaround from ~10 person-hours to under 1 hour by building a script that automated language file generation and key detection - enabling rapid expansion to 14 new language markets.
Took on primary responsibility for one product as the sole Product Specialist: defined the feature roadmap, set release priorities, and coordinated work across engineering, design, and marketing teams.
Designed end-to-end user flows in Figma, iterating with cross-functional teams before handoff to reduce revision cycles and speed up delivery.
Ran sprint planning and task tracking via Agile/Kanban across 4+ cross-functional teams with daily standups; built a release testing document covering all features that significantly reduced critical issues reaching production.